Wella Company

Wella Company is a global leading distributor of professional hair product, selling to salons, indirect channels, e-commerce and prestige beauty players like Sephora and Mecca. In New Zealand, the team behind that business is compact: 9 direct staff plus 4 agents, running a brand that holds 38% market share in the country.

Southan Print has worked with Wella Company for more than 10 years, with the relationship going back even further under the client’s previous management. What won the business initially was straightforward: Southan Print offered excellent value for money against the initial market quotes Wella was comparing.

Before Southan Print, Wella Company was after a reliable, full-service model, start to finish, that was also cost-effective. Other printers they’d used couldn’t get all the results locked into one tidy package. Tight timelines have been a constant rather than an exception: turnaround has been brought forward at short notice on many occasions, with delivery still landing ahead of schedule.

“Dylan and the team take your project seriously and deliver on time, every time.”

A representative project: a run of posters across 4 different looks, needing to be designed, printed and delivered to a tight deadline. Funding for the campaign would have been cut if it slipped. It came in ahead of time. Southan Print initiated the process quickly. Communication stood out. Dylan is available face-to-face, by phone or by email, at a time when other printers tend to avoid calls.

Asked why they keep working with Southan Print rather than switching, the answer was simple: why change a great thing? What sets Southan Print apart, in their view, is the quality of the work: consistently ahead of other screen printers and digital printers they’ve used or considered. The impact has shown up in customer feedback on the finished image, the quality of the install, and the range of support throughout each project.

“Go for it. You will be glad you did.”